Skip to Content — Access Key: c

Insight

  • Behold the Ultra Sleek Projector that turns any space into an immersive entertainment pod

    Behold the Ultra Sleek Projector that turns any space into an immersive entertainment pod

    The refined aesthetic of Sony’s new 4k Ultra Short Throw Projector allows for a more freely enjoyed high-definition viewing experience. The signature product is part of Sony’s revolutionary vision, “Life Space UX,” which aims to transform preconceived ideas of living space through immersive user experiences and innovative technology, enabling users to enjoy entertainment content more liberally, without the spatial constrictions of previous models. Placed directly in front of the wall, the projector’s laser light casts a 4,000 pixel resolution, high-definition image and creates an expansive wall canvas, while its sleek design takes up minimal space and enhances the design of the interior.

    The modular design of the projector integrates the cabinets, speakers, and projector into a single unit. In order to maintain interior elegance, the top cover of the device closes flat when not in use, the cabinet units provide additional storage to accommodate other home electronics, and the integrated speakers eliminate the exposure of cables.

    Premium manufacturing technologies enable the harmonious merging of lens and laser to create superlative image quality. The unique innovation behind the precision lens incorporates Sony’s technological advancements in order to a project a 4k picture with a Digital Cinemas Initiative-based resolution up to 147 inches, without any electronic enhancement of pixels. The laser light source is composed of blue laser diodes and showcases an automatic optimization feature that enhances the contrast in accordance with the scene. Thus, the technology produces a high-contrast image with maximized black and white levels and an optimal color spectrum.

    The design of the 4K Ultra Short Throw Projector addresses the challenges faced by many urban apartment dwellers when trying to make the most out of small spaces. The projector’s capacity to operate while directly adjacent to the wall enables the opening up of interior space. According to Domus Design creative director Babak Hakakian, the projector “can always be on, creating different moods in your home. Or it can be turned off — it’s there but not there. Its genius is that it has the power to create beautiful, thrilling or relaxing living environments, yet never intrude.” The ability of the design to fade into the background when not in use makes it the ideal design for creating multipurpose living spaces.

    Designer Campion Platt, art director Jens Ahlemeyer, and Babak Hakakian collaborated to unveil Sony’s latest novelty at Manhattan’s Waterfall Mansion. From a lush living room to a sleek sports lounge, the interior spaces were transformed into customized backdrops for the sleek aluminum projector. The recently restored historic mansion on East 80th Street, which was once the home and workspace of fabric designers D.D. and Leslie Tillett, currently functions as an art gallery that houses the largest indoor waterfall sculpture. The creative space of the Upper East Side edifice served as a fitting backdrop for the Sony debut, as it explored the projector’s urbane furniture-like design in its capacity to complement an intricately rendered, sophisticated interior space.

    - Hayley Arsenault

Archive